Why Choose Dura-Bright ® Evo Wheels?

Alcoa Dura-Bright EVO wheels are quite simply the best Aluminium wheel currently on the market today! Now that is a bold statement to make, but it’s true......

So why would you choose Alcoa Dura-Bright EVO Wheels?

  • Would it be for the ease of maintenance?
  • Would it be for the beautiful shine?
  • Would it be because they are the lightest aluminium wheel on the market today?
  • Would it be for the peace of mind of having a 5 year limited warranty?

Look around at Europe’s smartest trucks whether they are working trucks, custom trucks or outright show trucks.... Most have one thing in common..... They have Alcoa Dura-Bright EVO wheels fitted!

The Dura-Bright EVO wheel really is the wheel that stands head and shoulders above the competition. Alcoa has invested considerable amounts of both time and money in this product to produce what is a truly a world beater.

The original Dura-Bright wheels were launched back in 2003 and we were lucky enough to fit the very 1st sets in Europe. It shows the quality of these wheels when we have the two very first customers who had them fitted still using Alcoa Dura-Bright wheels! In fact one of the customers still owns the truck that had them fitted to this very day! (Albeit she is now retired)

Dura-Bright is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do. The Dura-Bright treatment is available in most Alcoa wheel sizes.

It has the benefit of being an easy clean wheel. You enjoy the beautiful finish that Alcoa have become famous for but there is no polishing is involved to keep the wheels looking in pristine condition.

The latest Dura-Bright finish is the Dura-Bright EVO, these wheels distinguish themselves from the earlier Dura-Bright wheels with XBR technology through an enhanced hydrofluoric acid resistance: 2-3 times improvement and a much higher chemical resistance: pH levels widened from 5-9 to 2-12.

Along with faster, easier maintenance, you get all the advantages you’ve come to expect from Alcoa forged aluminium wheels.

Alcoa also produce a dedicated Dura-Bright Wheel Wash which is suitable for regular cleaning. (This can be purchased through our shop and the relevant information sheet can also be downloaded from our website)

Would you really consider anything else....?