Alcoa Wheels & Arconic - The Story Behind The Name

In 2016 Alcoa wheels became known as Arconic.

Basically it was the separation of Alcoa into two industry leading public companies; The Upstream Company keeping the name Alcoa and some of their other companies including the wheel section will now be referred to as Arconic.

The wheels however will keep the Alcoa branded name and there will be no changes to the Products and Services.

We have kept our same Alcoa sales team and their dedication is still second to none.

Because the wheels will still keep the world renowned name ‘Alcoa’ the transformation has been painless and to ourselves has only really been a name change within the administration side of things.

Alcoa wheels have always been known for their outstanding 5-year warranty and this has not been effected whatsoever.

There is a new logo, which is not dissimilar to the Alcoa logo we have been working with for many years, a copy of which is below.

We will happy to answer any questions you may have regarding this change.