Dura-Bright® Evo Finish

The Dura-Bright® EVO wheel really is the wheel that stands head and shoulders above the competition. Alcoa® Wheels has invested considerable amounts of both time and money in this product to produce what is a world beater.

Dura-Bright® is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do. The Dura-Bright® treatment is available in most Alcoa® Wheels sizes.

It has the benefit of being an easy clean wheel. You enjoy the beautiful finish that Alcoa® Wheels have become famous for but there is no polishing is involved to keep the wheels looking in pristine condition.

The latest Dura-Bright® finish is the Dura-Bright® EVO, these wheels distinguish themselves from the earlier Dura-Bright® wheels with XBR technology through an enhanced hydrofluoric acid resistance: 2-3 times improvement and a much higher chemical resistance: pH levels widened from 5-9 to 2-12.



Along with faster, easier maintenance, you get all the advantages you’ve come to expect from Alcoa® forged aluminium wheels.

Alcoa® Wheels also produce a dedicated Dura-Bright® Wheel Wash which is suitable for regular cleaning. (This can be purchased through our shop and the relevant information sheet can also be obtained from our downloads page.

Alongside the usual Alcoa® Wheels range, Alcoa® also produce Aluminium wheels that have been developed by themselves for specific requirements within the industry.