How It Started

How it all started at Tyretracks

Tyretracks was started in 1985 by Chris’ Parents, Geoff & Ann Hopton. They were first based in the old High street garage in Eccleshall, following a couple of moves to larger premises to now being based in Stafford just off the M6 motorway at J14 (ST16 3EQ) where they moved in April 2015.

Chris and his wife Claire took over the company in 2002 and the company has achieved considerable growth over the following years to where the company is today. They have 2 premises, both based in the county of Staffordshire.

Since taking over the company Chris has won numerous awards within the industry and achieved the status of being one of the largest Alcoa® distributors in Europe. Following over 25 years of working with Alcoa®, Tyretracks have become the UK distributor for the world famous Alcoa® wheel.

Having achieved Premium status from Alcoa® (The highest status given by Alcoa® Europe) for their distributorship, which they have worked very hard to achieve. Tyretracks is very well known within the tyre and wheel business, having had over 30 years in this business really shows that they are true experts at what they do.

Investment in the best equipment is something that is very important and investing in the latest tyre changing and wheel balancing equipment, which shows their commitment to the industry.

They currently have 14 vehicles which can assist you at the slightest notice. These are able to offer a fully mobile fitting service from both their sites 24 hours a day, 7 days a week. Staff too are trained to the highest of standards through the Michelin training centre. All of this has helped Tyretracks grow from strength to strength in a very competitive industry.

At Tyretracks they really do strive to provide a complete and thorough service to their customers. They pride themselves so that they can supply almost any tyre or wheel for any application whether it is to fit a 1920's Bentley or the latest Scania truck.


Chris Hopton
Managing Director
Tyretracks (Eccleshall) LTD.